Ideal comparisons: Body ideals harm women's body image through social comparison.

Body dissatisfaction and self-objectification can arise when women view idealized thin bodies, as well as idealized athletic or curvy bodies. State-level social comparisons have been shown to mediate such effects, with mixed evidence for the moderating role of trait-level social comparison. An experiment tested the hypotheses that viewing messages idealizing thin, athletic, and curvy bodies would be associated with greater state social comparison as compared to a body acceptance condition, and that trait social comparison would moderate this association. Additionally, state social comparison was expected to mediate the association between viewing idealized images and negative body image. Data were collected online from 200 adult women. Regression analyses indicated that all three body ideals significantly increased state social comparison, which in turn predicted greater body surveillance, lower body appreciation, and, for thin and curvy conditions only, lower body esteem for looks. Further, trait social comparison moderated the association between viewing the curvy ideal and state social comparison. This study increases our knowledge of how state and trait social comparison function in relation to body ideals. Reducing social comparison to idealized images, as opposed to replacing the thin ideal with other body types, may be a superior approach to improving body image.

Should women be "All About That Bass?": Diverse body-ideal messages and women's body image.

While most body image research emphasizes the thin ideal, a wider variety of body-ideal messages pervade U.S. popular culture today, including those promoting athleticism or curves. Two studies assessed women's reactions to messages conveying thin, athletic, and curvy ideals, compared to a control message that emphasized accepting all body types. Study 1 (N=192) surveyed women's responses to these messages and found they perceived body-acceptance and athletic messages most favorably, curvy messages more negatively, and thin messages most negatively. Further, greatest liking within each message category came from women who identified with that body type. Study 2 (N=189) experimentally manipulated exposure to these messages, then measured self-objectification and body satisfaction. Messages promoting a body-ideal caused more self-objectification than body-acceptance messages. Also, athletic messages caused more body dissatisfaction than thin messages. Together, these findings reveal the complexity of women's responses to diverse messages they receive about ideal bodies.

Self- and Partner-objectification in Romantic Relationships: Associations with Media Consumption and Relationship Satisfaction.

Few studies have examined objectification in the context of romantic relationships, even though strong theoretical arguments have often made this connection. This study addresses this gap in the literature by examining whether exposure to mass media is related to self-objectification and objectification of one's partner, which in turn is hypothesized to be related to relationship and sexual satisfaction. A sample of undergraduate students (91 women and 68 men) enrolled in a university on the west coast of the United States completed self-report measures of the following variables: self-objectification, objectification of one's romantic partner, relationship satisfaction, sexual satisfaction, and exposure to objectifying media. Men reported higher levels of partner objectification than did women; there was no gender difference in self-objectification. Self- and partner-objectification were positively correlated; this correlation was especially strong for men. In regression analyses, partner-objectification was predictive of lower levels of relationship satisfaction. Furthermore, a path model revealed that consuming objectifying media is related to lowered relationship satisfaction through the variable of partner-objectification. Finally, self- and partner-objectification were related to lower levels of sexual satisfaction among men. This study provides evidence for the negative effects of objectification in the context of romantic relationships among young adults.

Empowering or oppressing? Development and exploration of the Enjoyment of Sexualization Scale.

Sexualization of girls and women in America is rampant and has many negative consequences. Women, however, often report enjoying being sexually admired by men. Given this paradox, it is unclear whether such enjoyment represents an authentic empowerment of women's sexuality or is related to traditional feminine norms and sexist beliefs. In Studies 1 and 2, the authors developed and tested the eight-item Enjoyment of Sexualization Scale (ESS). It had good reliability and was differentiated from related constructs including body surveillance, body shame, self-sexualizing behaviors, and appearance-contingent self-esteem. In Study 3, endorsement of traditional gender norms, endorsement of benevolent sexism, and endorsement of hostile sexism were all positively related to the ESS. Moreover, women who both enjoyed sexualization and engaged in self-objectification reported more negative eating attitudes. Overall, there was little support for positive effects of enjoying sexualization. The extent to which enjoying sexualization actually empowers women or contributes to their oppression is discussed.